The challenge was to create business-to-business print collateral that could be incorporated alongside an annual report. All deliverables needed to follow a deconstructed grid. Coca-Cola as a company adheres to a very strict set of visual guidelines which makes it challenging to design something unique outside of them. My solution involved following their guidelines while using a grid based on Atlanta, Georgia where they are headquartered. This allowed me to maintain Coca-Cola’s branding while simultaneously breaking outside of it.
Each flyer focused on a specific topic (sustainability, growth momentum, the 100th anniversary of the iconic bottle, the "taste the feeling" campaign, and their global workforce). The brochure was a brief rundown on Coca-Cola's history and the evolution of their logo.
