Project for a local dropzone that was lacking a professional identity in comparison to their competition. After experimenting with different options I started to see the shape of a person in the negative space of two overlapped S’s. From there I expanded upon that shape by giving it wings to incorporate the idea of human flight into Skydive Sacramento’s mark. The shades of blue represent the sky and the orange accent in the color adds a sense of excitement and danger that is naturally inherent to not just the color, but the sport as well.
